WHAT DOES IT MEAN TO BE EAG? CREATING UNPARALLELED EXPERIENCES

At Ellis Adams Group, the mission is clear: to create unparalleled experiences. This purpose goes beyond the services offered—hotel openings, bartending training, restaurant concepts, or leadership coaching. It’s about inspiring teams and designing spaces where every guest feels truly seen and cared for. Much like Disney’s guiding mission “to make people happy,” EAG uses its mission as a filter for every decision. Internally, it shapes how colleagues treat each other, making work purposeful and dynamic. Externally, it ensures clients and guests encounter excellence, luxury, and genuine connection. If an idea doesn’t meet the standard of creating an unparalleled experience, it isn’t ready.

Many companies suffer from mission confusion. They often confuse what they do for why they do it—two completely different things.

For years, the Walt Disney Company’s mission statement was simple: “To make people happy.” How did they do it? Through movies, amusement parks, toys, resorts, and character meet-and-greets. Their mission statement acted as a filter: “If we do this, will it make people happy?” Disney would often say “no” to good ideas—not because they wouldn’t make money, but because they didn’t serve the mission.

A company’s mission is its lifeblood. It is like a pair of glasses that lets you see opportunities and interactions clearly. Those “mission glasses” help guide the next step, the right door to walk through, and how everything within the organization should operate.

At Ellis Adams Group, our mission is crystal clear: to create unparalleled experiences.

We open hotels, train teams, teach bartending, help design menus, offer restaurant concepts, increase revenue through F&B programs, and coach leaders to inspire greatness—not just manage with clipboards. All of that is what we do. It is not why we do it.

We do it all to create unparalleled experiences.

It’s not about competence. It’s about inspiring people to be unparalleled in how they interact with guests. Imagine a guest at the bar—not just impressed by the cocktail being crafted, but feeling truly seen because the bartender makes eye contact, learns their name, and shows genuine care.

Step into a hotel, restaurant, or bar that EAG has designed, and you’ll feel it: unparalleled experience. Your senses fully engaged. Excellence visible. Luxury tangible. Peace and joy audible. That is the experience Ellis Adams Group creates.

Our mission statement defines how we treat clients: you’ll have a first-class seat to an unparalleled experience. Not only will we meet expectations—we will exceed them, leaving you smiling with satisfaction.

If you’re part of EAG, the mission defines how we work together. Respectful, fun, dynamic, challenging, fulfilling—an unparalleled work experience.

You’ll spend a third of your life in a career. At Ellis Adams Group, we ensure that work carries weight and purpose. Our mission provides that clarity.

Everything we do is measured against one question: “Does this create an unparalleled experience?” If not, we go back to the drawing board until it does.

We are the Ellis Adams Group. We create unparalleled experiences.

Creating Unparalleled Experiences,

CHRIS ADAMS

---